In a significant move within India’s radio industry, Alok Saxena has been appointed as the Chief Executive Officer (CEO) of Ishq FM, now under the ownership of Manoranjan Media Group. This leadership change marks a new chapter for the station, aiming to revitalize its operations and programming.
A Strategic Leadership Move
Alok Saxena brings over three decades of experience in media advertising sales to his new role. His career includes notable positions at prominent media organizations such as Red FM, where he specialized in building revenue streams and expanding market presence. His expertise is expected to play a crucial role in enhancing Ishq FM’s market position and listener engagement.
Sahib Chopra, Director of Manoranjan TV Group, expressed his enthusiasm about the appointment:
“With Ishq FM, we are committed to delivering an exceptional radio experience—led by some of India’s finest RJs like Lucky, Sapna, and Soumak. To strengthen this vision, we’ve brought on board Mr. Alok Saxena, who brings nearly three decades of experience in the radio industry. His inclusion reflects our serious intent to scale and innovate in this space. All I can say now is—Do the Ishq, baby!”
Ishq FM: A Legacy of Love and Music
Ishq FM, known for its romantic and youth-centric content, has been a staple in India’s radio landscape. Operating in metro cities like Mumbai, Delhi, and Kolkata, the station has built a loyal listener base with its tagline: “India’s only romantic radio station.” With a mix of music, relationship talk shows, and celebrity segments, it remains a unique player in the FM radio space.
Under the new leadership, Ishq FM aims to innovate and expand its reach, aligning with the evolving preferences of modern listeners.
Looking Ahead: A Vision for Growth
With Alok Saxena at the helm, Ishq FM is poised to embark on a journey of innovation and expansion. His extensive experience in media advertising and strategic leadership is expected to drive the station’s growth, both in traditional broadcasting and digital platforms.
Listeners can anticipate a blend of classic romantic tunes and contemporary content, reflecting the dynamic nature of India’s music and entertainment preferences.